To fully understand how this contest was set up, we have to go back to early 2020, when Colombia was in the middle of the harvest season and additionally in full lockdown – meaning no travelling was allowed in the country.
During the harvest, coffee farmers normally hire additional workers to help pick cherries, the majority of the seasonal workers are migrating from other cities and states to work. Although, the national lockdown prevented seasonal pickers from travelling to coffee farms in Huila.
“We always wanted to run a contest for top lots, but until that moment we felt the market was saturated, due to the numerous local/regional competitions popping up.” – Stephen Levene from The Coffee Quest Colombia.
It was time! Farmers needed extra motivation and deserved to be rewarded for their extra efforts, especially during these challenging moments!